Last week we featured as a One Vancouver .TEL of the Day. As some of you may have seen back in April, John was the first realtor we know to start featuring his .TEL name in his print ads. For those of you who missed it, here’s a reminder, reproduced with permission of

A community newspaper publishes the first known print ad to prominently feature the dot-TEL name of a local small business a little more than a week into general registration.

John in Coast Reporter

The print ad features the easy to remember alongside colour photos of his current listings. Specializing in home sales on the Sunshine Coast of British Columbia, realtor John McKenzie’s ad in the April 3, 2009 edition of The Coast Reporter is a perfect example of how dot-TEL will increasingly be used by small businesses.

“We have seen strong adoption by real estate agents and other professionals who traditionally use business cards to pass contact information,” reports Stephen Smith, the CEO of and registrar of “It suggests that dot-TEL will soon become an integral part of business advertising and promotion activities.”

Easy to remember and simple to share, a dot-TEL name is the perfect solution for passing layered contact information. In sharp contrast to a traditional 1-800 number, funnels potential customers directly to the information they want – Mr. McKenzie’s multiple phone numbers, email address, website and most importantly, his complete property listings.

By publishing a dot-TEL name in print ads, on signage or online, small business owners and consultants give potential customers the ability to contact them instantly through any internet enabled device. Dot-Tel owners can also publish a location record that pulls directions to a storefront, or property listing when clicked. It enables independent professionals to create long lasting relationships with clients because the information contained in a dot-TEL name is always current.

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