.Tel Names Gather Momentum in Vancouver

Despite the never ending summer we’ve been enjoying here in the Lower Mainland, there’s been a notable shift in focus as we put vacations behind us and get back down to the business of business – and .TEL is suddenly very much on people’s radar.

In the past few weeks we’ve seen rapidly growing momentum in .TEL related activity. Partner projects are taking off, new initiatives are starting, people are talking about .TEL online and at events and there’s been a big spike in the number of .TEL names being registered.

We’ll provide more detail in upcoming posts, but for now here’s a digest of recent and upcoming activity:

Our EasyPark Billboard Campaign started in August has been a tremendous success and we’ll be continuing to run with the awareness campaign into the Fall. Again, our thanks goes out to One Vancouver partner Pictoform (Pictoform.tel), their president Todd Pierce and EasyPark (EasyPark.tel).

CanTalk Wireless (CanTalk.tel) have launched their in store .TEL campaign, offering .TEL names to their large customer base and providing the opportunity for Vancouverites to pop into one of their many outlets to learn more about .TEL. CanTalk staff are happy to help customers look up and register their .TEL right in the shop. CanTalk also offers a branded version of the .TEL Address Book, which they’ll be happy to help you install on your Blackberry® Smartphone. We’ll be bringing you more news about CanTalk and speaking with CanTalk President, Nick Ellery in the coming days. Learn more about CanTalk Wireless at www.cantalkwireless.ca

Blenz Coffee (BlenzCoffee.tel) is ready to launch their in-store Social Media program and is in the process of distributing collateral materials to all their partners, including 10,000 cards featuring their .TEL name. The program prominently features .TEL, so be on the look out for it next week in your local Blenz. BlenzCoffee.tel is a great example of how to set up a .TEL name for a company with multiple locations. You can quickly navigate to any shop for contact details or map information as well as providing a wealth of corporate information and contacts.

If you’re in the market for a house – or a .TEL – make sure you pick up a copy of RealtyLink in Print for any of the major areas in the Lower Mainland and turn to the back page. Our ad features original artwork by internationally renowned, Vancouver-based illustrator, Scot Ritchie. Realtors continue to be the number one vertical for .TEL. They just seem to get it right away. Watch for our upcoming special on realtors featuring some of the best examples of .TEL use from around Vancouver and the rest of the world.

Marilyn Anderson of Duet Media has organized Vancouver’s first .TEL Meet Up. The Meet Up will give .TEL enthusiasts from around the Lower Mainland an opportunity to meet in person and give anyone new to .TEL (that’s all of us, I think!) a chance to learn more. The breakfast Meet Up is Scheduled for Friday October 9 at 7:30am at Harrison Galleries, 901 Homer Street, Vancouver. For more information and to register for this free event, please visit http://www.meetup.com/dotTel/

DotTelCentral.com is the new fast-growing hierarchical directory aimed at promoting businesses that use .TEL and a wide range of .TEL resources. Created by HOBN (High Output Business Network – www.highoutputnetworking.com) in partnership with Webnames.ca, it employs a Yahoo/DMOZ like human-reviewed model to help ensure that only active, populated .TEL names are used. The team have been consulting with Mark Kolb of TelMasters, author of many of the leading .TEL tools and applications to help identify and find the best selection of .TEL names. Still in pre-release mode, DotTelCentral.com has already amassed more than 2000 links and the group is keen to hear from people wishing to become authorised editors of the directory.

Check out the upcoming edition of Make IT Business for a feature interview with Webnames.ca’s Chief Operating Officer, Cybele Negris. Due out later in October, the interview focuses on .TEL, how it works and why it’s so critical that businesses get their .TEL names. Make IT Business is a Vancouver focussed publication devoted to inspiring small business to succeed.

Make sure you tune in to News 1130 Radio in October. We’ve been busy working with their creative team create a series of .tel awareness raising ads to be run starting October 5. The News 1130 radio ads are intended to work in conjunction with our broad awareness billboards and upcoming TV slots and complement the targeted promotions we’ve been working on for vertical markets in the Vancouver area.

It looks as though there will be a good turn out from growing contingent of .TEL enthusiasts at The Entrepreneur Showcase, organised by Small Business BC on Wednesday October 7. The Entrepreneur Showcase features 17 Vancouver based entrepreneurs, including Webnames.ca COO, Cybele Negris and Blenz President, George Moen. George is also the keynote speaker, so we’re pretty sure the audience of 250 local businesses, media and government representatives will hear more than a little bit about .TEL and how it fits into effective marketing and Social Media strategies. Webnames.ca will be featuring a .TEL exhibit with competitions on the spot registrations and we have a number of .TEL advocates at the event so there’ll be a lot of .TEL expertise on the ground for the event.

Hornet, the .TEL Address Book for Blackberry continues to be a major influence when it comes to demonstrating the power of .TEL, especially to the business community. We’ve had over 1000 downloads and some great feedback from users. A minor upgrade to alpha version 1.06 was recently released to improve handling of special charaters (UTF-8 support) and to improve the Get Directions features when viewing a .TEL location on a map. Hornet can be downloaded over the air most easily from Hornet.tel. The official web site is www.hornetHub.com.

We’ve been conducting some preliminary research with local store owners, coffee shops and salons and have received very positive feedback and interest in a potential new initiative provisionally entitled Neighbourhood.tel. The program involves local retailer promoting .TEL while becoming resellers themselves. Participating retailers receive their own .TEL name to share with customers together with attractive collateral materials in the form of display posters and rack cards. The rack card feature their own .TEL names, together with .TEL information and instructions for registering their own .TEL names. Each registration is tracked to the retailer who receives a referral fee. Details are still being worked out, but we hope to launch a pilot program with around 50 retailers in late October.

We’ll be providing more detail of these events and more over the coming weeks, sure be sure to check back regularly.

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4 Responses to “.Tel Names Gather Momentum in Vancouver”

  1. [...] This post was Twitted by justinhayward [...]

  2. [...] discussion of ideas can become quickly buried as the trolls seize the opportunity to flame. — Round up of .tel events and activity from around Vancouver – quite a lot going on [...]

  3. Intriguing, how would I use this?

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