Vancouver: Green Capital

On September 30, 2009, Vancouver Mayor Gregor Robertson announced to a packed Vancouver Board of Trade luncheon the City’s new Brand: “Vancouver: Green Capital”

The ‘Vancouver, Green Capital’ global branding strategy was by City of Vancouver and Vancouver Economic Development Commission. Vancouver has always been known as a nice place to visit. The idea is to present a consistent, positive image to market Vancouver to the world during the 2010 Winter Games and beyond and to demonstrate Vancouver as a place for leading edge green technology R&D and a place to do business rather than as a “sleepy, laid-back Westcoast town.”

[View press release (PDF)...]

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